Hello!

I'm Rabia Sohail



A Senior Data Analyst

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Name: Rabia Sohail

Job Role: Senior Data Analyst

Experience: 5 Years 3 Months

Address: Karachi Pakistan

Skills

SQL 95%
TypeScript 85%
Data Visualization 90%
Html 90%
CSS 80%

About

About Me

With over 5 years of comprehensive experience in the field of data science & analytics, accompanied by a bachelor's degree in engineering. Proficient in data analysis, statistical analysis, hypothesis testing, customer behaviour analysis, & machine learning. Demonstrated success in leading impactful projects and providing effective mentorship.

  • Profile: Data Science & Analytics
  • Domain: Retail, Ecommerce, BFSI & Digital Marketing
  • Education: Bachelor of Engineering
  • Language: English, Urdu
  • BI Tools: Microsoft Power BI, Looker & Tableau
  • Other Skills: Cloud, Excel, Git, Google Analytics & SEO
  • Interest: Traveling, Travel Photography, Teaching, Coding

0 +   Projects completed

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Resume

Resume

Seasoned Senior Data Analyst with 5+ years of experience driving business strategies through data-driven insights. Proven expertise in data science, statistical analysis, machine learning algorithms and project management.

Experience


2021-Present

Senior Data Analyst

Merkle

Merkle, a leading CXM and media company with over 10K+ professionals globally. It's a part of Dentsu International.

  • Analysed ad campaigns, clickstream, and customer surveys data, identified an increasing demand and launched a strategic product line.
  • Developed time series forecasting models to predict sales and optimize marketing budgets, got model performance of 92%.
  • Designed and executed A/B tests, performed rigorous statistical analysis. Led to 20% MoM increase in the conversion rate.

2018-2021

Senior Data Analyst

iQuanti

iQuanti is a data-driven digital marketing analytics and solutions company, helps top 100 global brands.

  • Performed in-depth market research and analysis to create online pages. Resulted in ~100% website growth and 30% increase in conversion rate YoY.
  • Delivered multiple training and mentorship sessions on analytical tools like SQL, MS Excel, Power BI, Tableau and Python.
  • Performed migration and enhancements for merchandising dashboard, involved data integration and its feature improvement.



Education


2009-2011

Bachelor of Arts

Karachi University

Division: Second Division

2005-2007

Sindh Secondary Board

Government Girls College of Korangi 6

Grade: A.

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Projects

Projects

Below are the some Cli based projects which is made by using TypeScript, Node.js.

Simple Calculator

This is simple cli based calculator which is made by using typescript.

Simple ATM Machine

This is simple cli based simple ATM Machine which is made by using typescript.

Currency Converter

This is simple cli based simple Currency Converter which is made by using typescript..


Number Guessing Game

This is simple cli based simple Number Guessing which is made by using typescript.

To-DO list

This is simple cli based simple To-Do List which is made by using typescript.

Adventure Game

This is simple cli based Adventure Game which is made by using typescript.

0 Achievements
0 Projects
0 Mentored Students
0 Cups of coffee

More projects on Github

I love to solve business problems & uncover hidden data stories


GitHub

Contact

Contact Me

Below are the details to reach out to me!

Address

Karachi, Pakistan

Contact Number

+ 92 317 0809389

Email Address

rabiasohail1209@gmail.com

Download Resume

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